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Fewer consumers procrastinate
November 3, 2017
By: TOM BRANNA
Editor
Forget the cranberries, more folks are heading to the mall. The Holiday 2017 shopping season will be the first when more US consumers will start shopping in the middle of the season (Thanksgiving weekend through Cyber Monday) than will start late in the season (i.e. early December), reports The NPD Group, a leading global information company. According to NPD’s 2017 Holiday Purchase Intentions Survey, getting a late start to the holiday shopping season has become less prevalent during the past 1...
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